Cookies, privacy policy, and terms & conditions

Please be aware that the below privacy policy applies to this website and other websites created and owned by Meadowcroft Media, including Wirral Way ( If you don’t accept the following cookie and privacy policies, and terms and conditions, please do not use this or our associated websites.

Meadowcroft Media and its associated websites will collect and use information provided by you for the below purposes. Meadowcroft Media will also share certain pieces of information with third-party advertisers and sponsors, but only if the user agrees to be contacted by third-parties when they choose to submit their data to us.

Privacy policy

Information we may hold about you

  • Information you have provided or submitted on this website and our associated sites
  • Information you submit enquiring about Meadowcroft Media’s or our sponsors’ products and services
  • Information obtained with your permission from third-party companies who you have allowed to share your personal details
  • Information on how you interact with advertisements across our websites including comments, social media sharing, and more
  • Information collected from cookies stored on your device (PC/smartphone/tablet…) about how you use Meadowcroft Media and our websites. Please see our cookie policy below for more information on cookies and how to manage them
  • Your device’s IP address, which is required by your device to communicate with websites, and identifies specific network devices on the internet
  • Technical information from the device you access our websites from relating to the services you receive
  • Location device information relating to where you’re accessing our websites from

If you do not wish us to collect or use your personal information then please do not submit it to us on this website or our associated sites.

How we may use your information

By visiting Meadowcroft Media and the websites we produce you agree that we may collect, hold, process, and use your information – including personal data that you have submitted to us – to develop our business and provide and refine our site’s services. This shall include (without limitation):

  • Identifying you (i.e. when you return to the site)
  • Developing the usability of our websites to improve the services Meadowcroft Media provides to you
  • Informing you about site changes, changes to our policies, our products and services, and promotional offers that may be of interest to you
  • Responding to and dealing with enquiries and comments left on our content and other user-generated content facilities
  • Enabling you to share Meadowcroft Media’s content (via our sharing options email and social media)
  • Contacting you if you have been successful in any of our promotions or competitions
  • Conducting market research and compiling customer reviews
  • Carrying out technical, logistical, and statistical analysis
  • Sending you newsletters from our websites when you sign up to receive them
  • Sending you direct marketing including communications via telephone, email, SMS, or post about Meadowcroft Media and our sponsors’ products, offers, and events. They will continue to be sent until you unsubscribe or contact us to remove your details from our lists
  • To provide you with tailored advertising across our websites. We will use the data that you have agreed to submit to make adverts from our sponsors more relevant to your browsing experience
  • To provide you with location-based services

Meadowcroft Media may also supply your information to third parties, subject to obtaining your consent.

Email a friend and share this article facilities

When using our facilities to share Meadowcroft Media’s content please be aware that using this may provide us with personal data (i.e. names and email addresses), so please ensure you have their consent before providing us with their data.

Updating your preferences


You can opt out of marketing and newsletter messages by clicking the ‘unsubscribe’ link in the email, or by contacting us via the information at the bottom of this privacy notice

Online behavioural advertising (OBA)

If you do not want your information processed via cookies or don’t want to receive online advertisements relevant to you, please see our cookies section below

Advertising services

We try and offer our visitors and users a more personalised and streamlined experience by using anonymous information collected by cookies to analyse data such as types of pages visited, keywords used, and more.

Working with our sponsors and with their permission we collect information from their sites for use on their advertising campaigns with us to tailor and target their messages.

Information gathered anonymously by our sponsors such as how many people clicked through to their website, purchased products, signed up for services, and more will also be monitored to show us how effective our campaigns have been and how we can improve them in the future.

We do that by using cookies on pages created for our advertisers and sponsors, to show how many customer interactions are created from the advertisement.

Ads are also often served from third-party ad servers, such as those of media agencies, which all use cookies to track the same metrics as ours do.

For more information about interest based advertising and how to turn this feature off, please see our cookies notice below.

Safeguards and Security

No transmission over the internet is 100 per cent secure. That means we cannot fully guarantee the security of your personal information and/or use of Meadowcroft Media’s websites.

However, we use reasonable endeavours to protect the security of your personal information from unauthorised access or use. In addition to these safeguards, your personal information is protected in the UK by the Data Protection Act 1998.

This provides that the information which we hold about you should be processed fairly and lawfully, should be accurate, relevant and not excessive, not be retained for longer than is necessary and, if applicable, be kept up to date. For more information on the Data Protection Act 1998 and your related rights please see


Cookies used by Meadowcroft Media

Cookies store small pieces of information on your computer, smartphone, tablet, and other devices. Cookies used by Meadowcroft Media don’t contain personal information such as names and addresses, meaning visitors cannot be identified by them. Some cookies on our websites are set by us and some are set by advertisers delivering services on our behalf.

We may from time to time use the following cookies:

Strictly necessary cookies: These are cookies that are required for the operation of our sites. They include, for example, cookies that enable you to log into any secure areas of our sites.

Analytical/performance cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our sites when they are using them. These cookies may enable us to estimate our audience size and usage pattern and may also help us to improve the way our sites work, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies: These are used to recognise you when you return to our sites. This may enable us to personalise our content for you and remember your preferences.

Targeting cookies: These cookies record your visit to our sites, the pages you have visited and the links you have followed. We may use this information to make our sites and the advertising displayed on them more relevant to your interests.

We may also share this information with third parties for this purpose.

Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue certain cookies as soon you visit our sites.

Please note that our advertisers and those websites linking to our sites may also use cookies, over which we have no control or responsibility.

How do you restrict or delete cookies?

Some of the cookies we use are essential for parts of our sites to operate and have already been set. You may delete and block all cookies from our sites, but please be aware that restricting or deleting cookies may impact on the functionality of our sites and your ability to use them.

Your web browsers may allow you to restrict or delete cookies set by our sites. The Help function within your browsers should tell you how. Alternatively, you can visit which provides general information about cookies and how you can manage cookies on your computer.

Changes to our cookies policy

We may revise and update this Cookies Policy at any time. Please periodically review the Cookies Policy, as your continued use of our site indicates your agreement with any changes that we make.

Contacting us and accessing your personal information

If you have any questions about this privacy policy or would like to receive copies of the information we hold about you please email